Tic Tac Toe

Tic Tac Toe is a children’s play space housed inside a bungalow in Juhu - layered, playful, and full of movement. The space itself became the starting point for the identity. The brand concept revolves around a journey. A train motif - complete with animals — runs through the identity, echoing how children move through different levels, rooms, and experiences within the play area. The challenge was restraint. Children’s spaces can easily tip into visual chaos, so the branding was designed to feel joyful and imaginative while remaining calm and organised. Every element - from the logo to the visual language - was built to appeal to children while reassuring parents. A space that feels safe, memorable, and genuinely fun.